Before Magic is a fictitious time where we can all cast our dreams. We have created a physical & digital location bring this fantasy to life. Think about what is possible and what is impossible and where the lines get blurred. We want to provide a platform that provides inspiration for those that seek wonder and enchantment in their lives and as a resource and fountain of knowledge for those initiated into the art of magic. We don't need to live in a world devoid of wonder. We are here to preserve & record the impossible.


Our Mission with Before Magic is to inspire a fresh perspective on ancient & modern magic, beyond just performance & theory into our culture. We believe that the world is magical but that this remains hidden in plain sight to most. We hope that our work exposes what is in the dark & brings it into the light.


The adventure began at a card table in New York City in 2017 when Mahdi Gilbert began to design his first deck of playing cards, Hidden Leaves. His experience with playing cards & magic left him desiring higher quality in magic apparatus & playing cards. His design skills are his own & the products that he makes are what he wants for himself.

It is our honor to produce the highest quality magical apparatus, playing cards, apparel, literature, & film for your personal enjoyment & professional use. All of our products are Made in the USA.


From the 17th century I came; moving silently down through the centuries, under names untold, living many secret lives, struggling to reach the time of my resurgence; when few would remain that would remember or recognize me. No one has ever known that I was living among you... until now.

Now, I perform wonders without hands and walk the earth without feet. I have been alive for three and a half centuries, and I cannot die, for I am immortal.

Photography on this site is courtesy of Vanessa Paxton.